Our NEW 6-PACK WITH TRAY was released September 1st 2002. This new trial size item has tremendous potential for impulse purchases because customers can actually see the cups in the package. The NEW 6-PACK is more effective than the original 6-PACK as an introductory item to the first time customer because the tray makes an "easier to use" household item. The NEW 6-PACK presents well with the larger items in our product line such as the 12-PACK and 20-PACK and is sure to spark repeat sales for these items.